If you have attended a seminar before, chances are, you have received a gift shirt, pen, or bag after the event. Most of the time, they hand out some chocolates or business cards before you leave. Now, if it’s your turn to hand out presents in a trade show or a conference, here are the following tips that can assure you your creative promotional products will work.
- Master the art of consistency
You need to develop consistency especially when it comes to your promotional products. In that way, when someone sees a certain color or a particular symbol, they will automatically remember your brand. For instance, if your company’s color scheme is turquoise, make sure that the rest of your promotional products, be it a pen, a shirt, or a tote bag, have a touch of turquoise in it. In that way, your audience will be able to remember you easily.
- Choose useful items
As much as possible, you might want to give out items that people are really using in their daily lives. Do not invest your money in items they are most likely to throw away before they even get home. For instance, you can opt for small traveling kits, sporting goods, shirts, and pens. In that way, you can rest assured that the audience will most likely keep and use the product.
- Always consider your audience
It is important to consider your audience before you chooses your promotional products. Elder people wouldn’t be too happy to receive confectionary and stress balls. If you are going to conduct a seminar about traveling and all of your audience like to travel a lot, it is wise to hand out traveling goods and toiletry bags instead of chocolates and business cards after the event. They will most likely appreciate it and think that you are exerting an effort to support their needs all the while spreading the brand of your company just by handing them goods.
- Join partnerships
We recommend you join partnerships with other companies in order to increase your chances of spreading the word about your company. Choose a product that will complement your own product instead of a competition. For instance, if your company is making coffee and other brewery products, it is wise to choose a company that offers personalized mugs and the likes. Make sure that someone is going to take pictures of the events and tag each other. The audience of the other company will be able to view your company’s products as well, increasing your chances of drawing potential buyers into your website.
Conducting a marketing campaign is never easy. Just make sure to follow the aforementioned tips in order to make sure that your creative promotional products will work. Considering the fact that you’re going to invest money in buying the items and customizing it according to your company’s scheme, a few factors to consider it handy to ensure that you’re going to reach a wider range of audience and have a successful seminar!